Excel Frame and Front End Service

Have You Heard About the New Honda Minnie Mouse Van?

As time goes on, interest in new cars is slowly declining. Long gone are the days of young men and women impressed by the latest model or the strongest engine. To compensate, advertising campaigns are going above and beyond to re-capture the interest of the younger generation. Advertising campaigns are getting more and more involved-- and may be going over the top. 

At Excel Frame And Front End Service, we like to share some fun and intersting sights with our readers in Houston, TX, so here is one about a Disney-inspired vehicle that will undoubtedly be popular with young kids and even some adults as well.

TV ads featuring rapping hamsters might have been the answer a few years back, but marketers and ad executives are looking for that "next big thing."  Now, the Walt Disney Company is diving into the fray and partnering with Honda Motor Company to debut an advertising campaign and unveil their newest exciting concept.

In short, Honda and Disney have created a custom "Minnie Van" out of the 2018 Honda Odyssey. Yes, that's right--this unique minivan is designed to look like Mickey's spouse, Minnie Mouse. The Honda Odyssey gets a custom pretty pink wrap covered with white polka-dots, which is a big part of Minnie's signature style.

It also features Minnie's enormous ears with her pink polka-dot bow, making the vehicle less than perfect for journeys to Disneyland or Disney World, based on where you live. At this point, the one-of-a-kind Minnie Van isn't for sale to the general public yet, but with its explosive popularity, Honda may start making them in small batches, the carmaker announced.

Minnie's Van will be on display at the Disney D23 Expo in Los Angeles this summer at the "Minnie's Style: The Fashion House of Minnie Mouse" booth. Fans will able to pay to have their photo taken with the van at this station and view a whole line of Ms. Mouse's clothes worn exclusively by the animated celebrity.

This event will also enable Disney fans to sign up for the "Disney Unlock the Magic Sweepstakes," presented by American Honda. The winner of this contest will get a 2018 Honda Odyssey and a trip to the Disneyland Resorts in both Anaheim and Orlando. Unfortunately, until then you'll have to add your own Disney accessories to your Honda Odyssey!

Sources: Honda News, Forbes and Wall Street Journal